The Big Gamble

Challenge

The prevention and reduction of gambling harm is an urgent public health priority in Australia. To date, most research has focused on treatment models for problem gamblers, with limited understanding of the processes that contribute to harmful gambling. While numerous reports have highlighted the risks associated with gambling industry tactics on the behaviours of vulnerable populations, there is limited systematic evidence about the impact of these strategies on the normalisation of gambling attitudes and behaviours.

Solution

This project is focused on the commercial determinants of health. It explores how promotional strategies used by the gambling industry influences the social acceptance of gambling amongst different population segments. The project investigates how these strategies may shape the cultural meaning that individuals assign to gambling products, and ultimately how they may influence gambling behaviour. The project is significant because it develops practical public health advocacy strategies to respond to gambling industry tactics, as well as policy recommendations to reduce, and ultimately prevent, gambling harm.

Impact

This project provides an evidence base for policy makers to consider the potential impact of gambling industry tactics on children and young people, women, and older adults. Future local, national and international policies and prevention strategies require an understanding of how the gambling industry targets different groups and how these strategies link with socio-cultural values and norms. Our research will provide evidence to assist in developing robust policy and advocacy responses to gambling industry tactics.

Partners

Prof Mike Daube (Curtin University)

Prof Melanie Randle (University of Wollongong)

Prof Sylvia Kairouz (Concordia University, Canada)

Prof Rebecca Cassidy (Goldsmiths, University of London)

Dr Sean Cowlishaw (University of Melbourne)

Media

Paddy Power pioneer quit betting industry because it 'was doing absolutely nothing about gambling addiction'

Sportsbet’s big punt

Young women are the new target of sports betting companies, researchers say

Gambling on our children’s future