The proposed project explores the normalisation of gambling through detailed qualitative case studies of the lived experiences of three population subgroups – Young People (8-15 years old), Women (aged 18-40 years), and Older Adults (55 years and older) in the state of Victoria, Australia. The project aims to:
- Determine how industry promotional tactics may influence the normalisation of gambling.
- Explore whether processes of symbolic consumption (whereby marketing tactics interact with existing social patterns) influence gambling meanings and norms.
- Develop public health prevention strategies to respond to the factors contributing to the normalisation of gambling.
“Our research is gathering increasing evidence that shows that how gambling is advertised affects the most vulnerable people in our community and that it needs to be treated as an important public health issue.”
Professor Samantha Thomas
For more information about the project, please contact Prof Samantha Thomas